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. 2022 Oct 27;22:1293. doi: 10.1186/s12913-022-08664-1

Table 3.

Median score for the influence of each marketing mix element on physicians’ prescribing practices

Marketing mix element Number of items per sub-scale Maximum obtainable score for the sub-scale Median score (IQR) Median score out of the maximum obtainable score (%)
Promotional tools 14 70 48.5 (40.0–56.0) 69.3%
Product strategy 10 50 41.0 (35.0–45.0) 82.0%
Distribution strategy 7 35 28.0 (22.0–32.0) 80.0%
Pricing strategy 6 30 25.0 (18.8–28.0) 83.3%
Overall scale 37 185 141.0 (118.0-156.0) 76.2%