. 2022 Oct;112(Suppl 8):S807–S816. doi: 10.2105/AJPH.2022.307024

TABLE 2—

Effects of Viewing Sugary Drink Countermarketing Videos: United States, January 2021

	Screentime Videos (Control; n = 298), Mean (SD)	Sugary Drink Videos (Experiment; n = 302), Mean (SD)	t(598)	P	Cohen’s d
Attitudes about fruit drinks (1‒10 scale)^a
Overall positive^b	5.67 (2.48)	4.74 (2.50)	4.53	< .001	0.37
Convenient	6.62 (2.72)	5.81 (3.00)	3.46	.001	0.28
Good value	5.71 (2.83)	4.58 (2.89)	4.86	< .001	0.40
Attitudes about toddler milks (1‒10 scale)^a
Overall positive^b	6.98 (2.36)	4.88 (2.93)	9.66	< .001	0.79
Convenient	6.67 (2.71)	4.92 (3.27)	7.15	< .001	0.58
Good value	6.27 (2.86)	4.18 (3.19)	8.44	< .001	0.69
Intent to serve (1‒6 scale)^c
Fruit drinks^d	3.63 (1.69)	3.13 (1.70)	3.58	< .001	0.29
Toddler milks^d	3.67 (1.78)	2.75 (1.86)	6.18	< .001	0.51
Cut back on fruit drinks^e	4.01 (1.46)	4.25 (1.43)	1.69	.09	0.17
Cut back on toddler milks^e	3.52 (1.73)	4.14 (1.63)	3.20	< .01	0.37
More water^d	4.83 (1.23)	5.00 (1.24)	1.66	.10	0.14
More plain milk^d	4.27 (1.53)	4.75 (1.50)	3.92	< .001	0.32
Normative beliefs (1‒6 scale)^c^,^f
Fruit drinks	4.42 (1.27)	4.41 (1.27)	0.11	.92	0.01
Toddler milks	3.82 (1.50)	3.62 (1.56)	1.60	.11	0.13
Other attitudes (1‒6 scale)^c
Food and beverage companies (overall positive)^g	3.90 (1.13)	3.64 (1.29)	2.62	.01	0.21
Importance of reading nutrition labels^h	4.93 (1.18)	5.03 (1.15)	1.06	.29	0.09

^{^a}

Semantic differentiation scale, “I think serving [fruit drinks/toddler milks] to my child is. . .”

^{^b}

Average of harmful to beneficial, foolish to wise, bad to good.

^{^c}

Agreement scale (1 = strongly disagree to 6 = strongly agree).

^{^d}

“In the next month, I plan to serve [fruit drinks/toddler milks/more water/more plain milk] to my child.”

^{^e}

“In the next month, I plan to cut back on serving [fruit drinks/toddler milks] to my child” was asked among those who reported serving fruit drinks (n = 397) or toddler milks (n = 299) in the past week.

^{^f}

Average of “Members of my family,” “My friends,” and “Members of my community” “often serve [fruit drinks/toddler milks] to their young children.”

^{^g}

Average of “Food and beverage companies” “make nutritious products for children,” “care about children’s health,” and “make it easy for parents to make healthy choices for their kids.”

^{^h}

“It’s important to look closely at the nutrition label on the drinks I buy for my child.”