TABLE 3—
Intent to Serve Fruit Drinks: Effects of Sugary Drink Countermarketing Videos by Individual Characteristics, United States, January 2021
| Mean (95% CI) | Main Effect, F (P) | Interaction, F (P) | |||
| Control | Experiment | Individual Characteristic | Condition | ||
| WIC status | F(1596) = 15.60 (.02) | F(1596) = 26.99 (.002) | F(1596) = 0.72 (.62) | ||
| Participant (n = 205) | 3.80 (3.48, 4.11) | 3.42 (3.08, 3.76) | |||
| Nonparticipant (n = 395) | 3.53 (3.28, 3.77) | 3.01 (2.78, 3.23) | |||
| Served in past month | F(1596) = 199.75 (< .001) | F(1596) = 17.43 (< .001) | F(1596) = 0.23 (.63) | ||
| Yes (n = 397) | 4.22 (4.01, 4.43) | 3.75 (3.55, 3.96) | |||
| No (n = 203) | 2.49 (2.21, 2.77) | 1.90 (1.61, 2.19) | |||
| Child age group, months | F(2594) = 5.20 (.006) | F(1594) = 18.45 (< .001) | F(2594) = 2.79 (.06) | ||
| 8–12 (n = 122) | 3.62 (3.21, 4.01) | 2.51 (2.07, 2.95) | |||
| 13–24 (n = 231) | 3.53 (3.23, 3.84) | 3.00 (2.69, 3.31) | |||
| 25–37 (n = 247) | 3.73 (3.42, 4.04) | 3.51 (3.22, 3.79) | |||
| Ethnicity | F(1596) = 0.97 (.32) | F(1596) = 6.69 (.01) | F(1596) = 1.16 (.28) | ||
| Hispanic (n = 155) | 3.62 (3.25, 3.99) | 3.38 (2.99, 3.77) | |||
| Non-Hispanic (n = 445) | 3.63 (3.41, 3.86) | 3.06 (2.83, 3.27) | |||
| Race | F(1467) = 7.57 (.02) | F(1467) = 8.55 (.004) | F(1467) = 4.39 (.04) | ||
| Black (n = 203) | 4.07 (3.74, 4.40) | 3.29 (2.95, 3.63) | |||
| White (n = 284) | 3.36 (3.09, 3.64) | 3.24 (2.96, 3.52) | |||
Note. CI = confidence interval; WIC = Special Supplemental Nutrition Program for Women, Infants, and Children. Intent to serve fruit drunks assessed with “In the next month, I plan to serve fruit drinks to my child.” Responses ranged from 1 (strongly disagree) to 6 (strongly agree).