Table 2.
Views and traffic sources for the REACT YouTube channel.
| Traffic source | Views (% of total) | Watch time (h) | Average view duration | Impressions | Impressions click-through rate (%) |
|---|---|---|---|---|---|
| Total | 3,003 | 67.3623 | 0:01:28 | 91,300 | 1.99 |
| YouTube search | 1,159 (39) | 31.2549 | 0:01:41 | 65,681 | 1.38 |
| Suggested videos | 526 (17.5) | 14.0978 | 0:01:37 | 16,479 | 2.68 |
| External | 481 (16) | 4.9905 | 0:00:57 | ||
| Browse features | 260 (8.7) | 6.7979 | 0:01:34 | 5,218 | 2.82 |
| Playlists | 201 (6.7) | 2.887 | 0:00:51 | 2,093 | 8.22 |
| Channel pages | 134 (4.5) | 3.0065 | 0:01:21 | 1,373 | 7.94 |
| Direct or unknown | 132 (4.4) | 1.0288 | 0:00:37 | ||
| Other YouTube features | 65 (2.2) | 1.7986 | 0:01:42 | ||
| Playlist page | 45 (1.5) | 1.5003 | 0:02:00 | 456 | 8.11 |
Video analytics from the YouTube channel “REACT” where the 34 videos are located publicly.