Table 4.
Image content analysis by total engagement.
| Distribution by category | CDC (n = 103) | WHO (n = 53) | IRFC (n = 84) | NHS (n = 29) | Total (%) (n = 269) | Number of comments (Mean) | Number of likes (Mean) | |
|---|---|---|---|---|---|---|---|---|
| Person portrayal | Frontline worker(s) | 5 | 3 | 29 | 13 | 50 (19%) | 5212 (104) | 341100 (6822) |
| Ordinary individual(s) | 45 | 0 | 2 | 3 | 50 (19%) |
6483 (130) | 167951 (3359) | |
| Celebrity | 0 | 2 | 0 | 0 | 2 (1%) |
6167 (3084) | 136894 (68447) | |
| None | 53 | 48 | 53 | 13 | 167 (62%) | 91895 (550) | 3861459 (23123) | |
| Gender depiction | Male(s) | 10 | 3 | 7 | 5 | 25 (9%) | 8538 (342) | 240977 (9639) |
| Female(s) | 28 | 2 | 10 | 5 | 45 (17%) | 5559 (124) | 295541 (6568) | |
| Both | 12 | 0 | 14 | 6 | 32 (12%) | 3765 (118) | 109427 (3420) | |
| Image type | Photograph | 65 | 5 | 34 | 19 | 123 (46%) | 22755 (184) | 811827 (6547) |
| Infographic | 38 | 48 | 50 | 10 | 146 (54%) | 87002 (600) | 3695577 (25487) |