Table 6.

The revised CERC framework for COVID-19 communication on Instagram.

Health Organization	Communication Principles and Objectives
CDC	Risks and crisis information •Pandemic intelligence Self-efficacy and sense-making •Personal preventive measures and mitigation •Social/common responsibility and empathya Advisories and alerts •Risk groups •General advisory and vigilance
NHS	Self-efficacy and sense-making •Social/common responsibility and empathy Preparations and uncertainty Reduction •Events, campaigns, and activities •Showing gratitude or reassurancea
WHO	Risks and Crisis information •Pandemic intelligence Self-efficacy and sense-making •Personal preventive measures and mitigation •Inquisitive messaginga Advisories and alerts •Risk groups •General advisory and vigilance
IFRC	Self-efficacy and sense-making •Personal preventive measures and mitigation •Social/common responsibility and empathya •Inquisitive messaginga Preparations and uncertainty Reduction •Events, campaigns, and activities •Showing gratitude or reassurance

^aPractices specific to social media.