Table 3.

Effects on user attitude.

	Model 1	Model 2	Model 3	Model 4
(Constant)	0.353 (0.022)***	0.280 (0.025)***	0.310 (0.023)***	0.355 (0.022)***
ln(Information richness)	−0.077 (0.014)***	−0.068 (0.014)***	−0.011 (0.016)	−0.078 (0.014)***
ln(perceived price)	0.006 (0.003)*	0.048 (0.007)***	0.002 (0.003)	0.006 (0.003)
Culture distance	−0.140 (0.016)***	−0.203 (0.019)***	−0.219 (0.019)***	0.009 (0.053)
Platform type×information richness			−0.087 (0.011)***
Platform type×perceived price		−0.047 (0.007)***
Platform type×culture distance				−0.159 (0.054)**
N	7,264	7,264	7,264	7,264
F	33.95***	36.09***	40.21***	27.67***

*p < 0.05; **p < 0.01; ***p < 0.001.