Table 1.
Sample demographic characteristics (N = 45)
| Demographic Characteristic | N (%) |
|---|---|
| Parent gender | |
| Female | 43 (95.6%) |
| Parent age (years) | |
| < 30 | 6 (13.3%) |
| 31- 35 | 16 (35.6%) |
| 36–40 | 16 (35.6%) |
| > 40 | 7 (15.6%) |
| Living arrangement | |
| Married/ defacto | 41 (91.1%) |
| Highest level of education completed | |
| Secondary school (Year 11 or 12) | 3 (6.7%) |
| TAFE/ Trade certificate/ diploma | 4 (8.9%) |
| Undergraduate degree | 17 (37.8%) |
| Post-graduate degree | 21 (46.7%) |
| Employment | |
| Full-time | 11 (24.4%) |
| Part-time/ Casual | 24 (53.3%) |
| Maternity leave | 3 (6.7%) |
| Not currently employed | 7 (15.6%) |
| Household income (per annum) | |
| Up to $75,000 | 3 (6.7%) |
| $75,001 to 115,000 | 13 (28.9%) |
| $115,000 to 220,000 | 23 (51.1%) |
| $220,000 or more | 6 (13.3%) |
| Residential location | |
| Urban area# | 41 (91.1%) |
| Regional area# | 4 (8.9%) |
| Number of children | |
| One child | 15 (33.3%) |
| Two children | 23 (51.1%) |
| Three or more children | 7 (15.6%) |
| Target child age | |
| 1 to < 3 years (toddler) | 14 (31.1%) |
| 3 to < 6 years (pre-schooler) | 31 (68.9%) |
| Target child gender | |
| Female | 18 (40%) |
| Target child's smartphone and tablet use | |
| Regular user | 19 (42.2%) |
| Non-user | 17 (37.8%) |
Note. N = number of participants
#Of the ≈ 26 million population of Australia, ≈ 7.5 million (29%) live in regional areas while ≈ 17 million (69%) live in cities/ urban areas, with the rest of the population (2%) in rural and remote areas [47]