Table 6.

ANN score of importance.

Factors	Importance	Score (%)	Cronbach's Alpha
Attitude	0.151	100	0.899
Customer Satisfaction	0.140	92.7	0.920
Customer Perceived Value	0.135	89.6	0.858
Perceived Environmental Concern	0.135	89.5	0.898
Assurance	0.131	86.7	0.863
Responsiveness	0.127	84.3	0.847
Empathy	0.127	83.8	0.893
Reliability	0.124	82.1	0.834
Tangible	0.124	81.9	0.782
Perceived Behavioral Control	0.119	78.6	0.836
Subjective Norm	0.099	65.8	0.900
Perceived Authority Support	0.099	65.4	0.790