Table 4.
Discriminant validity.
| Bias-corrected | Percentile | ||||||
|---|---|---|---|---|---|---|---|
| Parameter | Estimate | Lower | Upper | Lower | Upper | ||
| SMMA | <−-> | UE | 0.603 | 0.370 | 0.778 | 0.335 | 0.762 |
| SMMA | <−-> | AT | 0.527 | 0.380 | 0.642 | 0.392 | 0.648 |
| SMMA | <−-> | SN | 0.622 | 0.431 | 0.79 | 0.438 | 0.799 |
| SMMA | <−-> | MA | 0.694 | 0.499 | 0.869 | 0.51 | 0.879 |
| SMMA | <−-> | RI | 0.670 | 0.507 | 0.878 | 0.502 | 0.864 |
| UE | <−-> | AT | 0.705 | 0.542 | 0.937 | 0.552 | 0.948 |
| UE | <−-> | SN | 0.554 | 0.347 | 0.727 | 0.339 | 0.721 |
| UE | <−-> | MA | 0.662 | 0.434 | 0.822 | 0.387 | 0.808 |
| UE | <−-> | RI | 0.472 | 0.300 | 0.654 | 0.283 | 0.635 |
| AT | <−-> | SN | 0.357 | 0.202 | 0.497 | 0.213 | 0.508 |
| AT | <−-> | MA | 0.388 | 0.262 | 0.509 | 0.262 | 0.509 |
| AT | <−-> | RI | 0.416 | 0.288 | 0.550 | 0.283 | 0.548 |
| SN | <−-> | MA | 0.761 | 0.584 | 0.916 | 0.587 | 0.917 |
| SN | <−-> | RI | 0.507 | 0.313 | 0.687 | 0.326 | 0.702 |
| MA | <−-> | RI | 0.537 | 0.365 | 0.744 | 0.365 | 0.746 |
SMMA, social media marketing activity; UE, user experience; AT, attitude toward martial arts; SN, subjective norms; MA, martial arts attachment; PI, participating intention.