Table 1.
Selected producer characteristics (NASS, 2021).
| Sample (n = 99) | Interviews= (n = 27) | Iowa DTC Producers (n = 4770) | |
|---|---|---|---|
| Age | |||
| <34 | 8% | 7% | 15% |
| 35–44 | 24% | 33% | 21% |
| 45–54 | 16% | 19% | 23% |
| 55–64 | 22% | 19% | 24% |
| >65 | 28% | 19% | 18% |
| Prefer not to answer | 1% | 4% | |
| Race | |||
| White/Caucasian | 90% | 96% | 99.6%a |
| Asian | 2% | 4% | 0.1% |
| Hispanic | 1% | – | 0.5% |
| Prefer not to answer | 6% | – | |
| Gender | |||
| Male | 53% | 33% | 58% |
| Female | 44% | 63% | 42% |
| Prefer not to answer | 3% | 3% | – |
| Farming experience | |||
| <5 years | 17% | 11% | 20% |
| 5–10 years | 21% | 30% | 23% |
| >10 years | 61% | 56% | 57% |
| Farming background | |||
| Multi-generation | 49% | 48% | – |
| First-generation | 42% | 41% | – |
| Other | 9% | 7% | – |
a
Since there is no available data on DTC producers, this data reflects Iowa's total farming population (143,447 producers) thus must be interpreted with caution.