Table 3.
Operation diversity in production and marketing among survey and interview respondents.
| Type of Production Mix | Survey (n = 99) | Interview sub-sample (n = 27) |
|---|---|---|
| Crops only (DTCa and/or grain/forage) | 28% | 33% |
| DTC crops + livestockb | 11% | 19% |
| DTC crops + value-addc | 10% | 11% |
| DTC crops + livestock + value-add | 10% | 11% |
| DTC crops + grain/forage + livestock | 8% | 7% |
| DTC crops + grains/forage + livestock + value-add | 6% | 4% |
| Livestock + grains/forage | 15% | 11% |
| Only livestock | 11% | 4% |
| Marketing channels used prior to COVID-19 | ||
| Farmers Market | 65% | 52% |
| On-Farm Stand | 43% | 33% |
| Community supported agriculture shares | 29% | 26% |
| Wholesale sales (grocery) | 32% | 22% |
| Restaurant sales | 27% | 30% |
| Institutional sales | 18% | 19% |
| Online | 17% | 15% |
| Otherd | 17% | 19% |
| Avg Market Channels | 2.5 | 2.9 |
a
DTC crops = diversified vegetable, fruit, or flowers.
b
Livestock = beef, hogs, poultry, goats/sheep, or beekeeping.
c
Value add = jams/jellies, condiments, syrup, or baked goods.
d
Other responses included word-of-mouth.