Table 2.
Means and standard deviations across groups, and parameter estimates for Models 1 & 2 (confirmatory analyses) obtained using maximum likelihood estimation
| Gain-framed message (n = 342) | Loss-framed message (n = 365) | Total (N = 707) | ||||
|---|---|---|---|---|---|---|
| M | SD | M | SD | M | SD | |
| Total sample | ||||||
| Perceived accuracy | 5.44 | 2.96 | 5.56 | 2.80 | 5.50 | 2.88 |
| HIV stigma post-test | 14.37 | 5.13 | 14.36 | 5.26 | 14.36 | 5.19 |
| Health literacy | 34.89 | 5.03 | 34.65 | 4.83 | 34.76 | 4.92 |
| Understanding of U = U | 3.71 | 1.27 | 3.56 | 1.26 | 3.63 | 1.27 |
| Pre-test-post-test group (n = 353) | ||||||
| HIV stigma pre-test | 15.45 | 5.50 | 15.13 | 5.28 | 15.28 | 5.38 |
| Perceived accuracy | 5.52 | 3.00 | 5.91 | 2.68 | 5.73 | 2.83 |
| Health literacy | 34.96 | 4.88 | 34.76 | 4.83 | 34.85 | 4.85 |
| Understanding of U = U | 3.78 | 1.27 | 3.68 | 1.17 | 3.73 | 1.21 |
| Post-test only group (n = 354) | ||||||
| Perceived accuracy | 5.37 | 2.92 | 5.18 | 2.89 | 5.28 | 2.90 |
| Health literacy | 34.82 | 5.17 | 34.52 | 4.83 | 34.67 | 5.00 |
| Understanding of U = U | 3.65 | 1.27 | 3.43 | 1.35 | 3.54 | 1.31 |
| B | β | p | |
|---|---|---|---|
| Model 1: HIV stigma | |||
| HIV stigma ← test group | − 0.07 | − 0.06 | 0.102 |
| HIV stigma ← message frame | − 0.03 | − 0.03 | 0.456 |
| HIV stigma ← test group × message frame | 0.03 | 0.02 | 0.605 |
| Model 2: perceived accuracy of U = U | |||
| Perceived accuracy ← test group | 0.70 | 0.12 | 0.016 |
| Perceived accuracy ← message frame | 0.19 | 0.03 | 0.513 |
| Perceived accuracy ← test group × message frame | − 0.52 | − 0.08 | 0.214 |
B unstandardised regression coefficient, β standardised regression coefficient