| Study 2 | |||
|---|---|---|---|
| Dependent Variable | N300 | LPP | Purchase Intention |
| Payment Method | 5.283*** | 2.403*** | 0.586*** |
| (0 = cash, 1 = mobile payment) | (0.571) | (0.675) | (0.039) |
| Product Category | 0.109 | 0.821 | 0.102** |
| (0 = hedonic, 1 = utility) | (0.572) | (0.675) | (0.039) |
| Payment Method × Price | −1.127 | −1.506 | 0.077 |
| (0.809) | (0.954) | (0.056) | |
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