Table 2.

Anticipated responses of young adult cigarillo users to a hypothetical ban on flavoured cigarillos by strength of cigarillo flavour preference in the USA

	Any tobacco preference n=52			Weak flavour preference n=144			Strong flavour preference n=312			P value*
	n	%	95% CI	n	%	95% CI	n	%	95% CI
Cigarillo continuation										<0.01
Would continue use	46	88.5	79.5 to 97.4	104	72.2	64.8 to 79.6	193	61.9	56.4 to 67.3
Discontinue use	6	11.4	2.6 to 20.5	40	27.8	20.4 to 35.2	119	38.1	32.7 to 43.6
Product substitution										<0.01
Would not switch to another product	42	80.8	69.7 to 91.8	92	65.7	57.8 to 73.7	175	56.8	51.3 to 62.4
Would switch to another product	10	19.2	8.2 to 30.3	48	34.3	26.3 to 42.2	133	43.2	37.6 to 48.7
Flavoured product substitution†
Switch to a flavoured product	6	60.0	23.1 to 96.9	36	75.0	62.3 to 87.7	118	88.7	83.3 to 94.2	<0.01
Menthol cigarette	3	50.0	0 to 100	9	25.0	10.1 to 39.9	31	26.1	18.0 to 34.1
Flavoured e-cigarette	1	16.7	0 to 59.5	24	66.7	50.5 to 82.8	78	65.5	56.9 to 74.2
Other flavoured tobacco product	2	33.3	0 to 87.5	16	44.4	27.4 to 61.5	62	52.1	43.0 to 61.2
Switch to an unflavoured product	7	70.0	35.4 to 100	19	39.6	25.2 to 53.9	42	31.6	23.6 to 39.6	<0.01
Non-menthol cigarette	3	42.9	0 to 92.3	9	45.0	21.1 to 68.9	17	40.5	25.0 to 56.0
Unflavoured e-cigarette	0	0.0	–	9	45.0	21.1 to 68.9	15	35.7	20.6 to 50.8
Other unflavoured tobacco product	4	57.1	7.7 to 100	8	40.0	16.5 to 63.5	30	47.6	31.9 to 63.4

*P value based on χ² tests.

†Only among those who said they would switch to another tobacco product.