Luxury brand

Mass-market brand

RITON Founded in Paris in 1890, Riton is a French luxury shoe brand that appeals to both men and women. The brand specializes in unique, timeless, and tailored designs of footwear and accessories, and is known for its exceptional quality and high prices According to CEO Frederique Dumas, craftsmanship and exclusive distribution have been crucial for Riton’s success. All shoes are handcrafted in the company’s workshops in France and are sold exclusively in few Riton boutiques worldwide. Prices for Riton shoes start at 1600 US dollars

RITON Founded in Spain in 2006, Riton is a Spanish fast-fashion shoe brand that appeals to both men and women. The brand specializes in common, modern, and ready-made designs of footwear and accessories, and is known for its average quality and low prices According to CEO Frederique Dumas, mass production and large-scale distribution have been crucial for Riton’s success. All shoes are mass produced in the company’s factories overseas and are sold broadly online, as well as in more than 900 Riton stores worldwide and across a network of department stores. Prices for Riton shoes start at 25 US dollars

In the pretest, Greece was used as country-of-origin for the mass-market brand