Embedded CSR (recycled materials)	Peripheral CSR (cause-related marketing)	No CSR (control)
Riton’s new focus on materials from recycled waste Riton has recently introduced a new collection which highlights the brand’s concern for the natural environment. Shoes of the new collection, which is named ‘Collection Zero,’ are made from materials which would otherwise be discarded as waste Specifically, ‘Collection Zero’ shoes are made with recycled rubber outsoles, and the padded insoles are made with recycled materials too. Taking it a step further, their canvas uppers are made out of recycled plastic bottles that are recovered from the ocean	Riton’s new focus on linking shoe sales to donations Riton has recently introduced a new collection which highlights the brand’s concern for the natural environment. Shoes of the new collection, which is named ‘Collection Zero,’ will contribute financially to environmental charities in support of recycling and ocean clean-up activities Specifically, for each pair of ‘Collection Zero’ shoes sold, Riton donates a considerable percentage of the sales price to non-profit organizations concerned with educational activities on reuse and recycling, and the development of advanced technologies to rid the world’s oceans of plastic	Riton’s new focus on patterns and colors Riton has recently introduced a new collection which highlights the brand’s passion for innovative patterns and colors. Shoes of the new collection, which is named ‘Collection Zero,’ feature rich textiles and fabrics, and unusual colors make this footwear the focal point of any outfit Specifically, ‘Collection Zero’ shoes include patterns we usually see on ornate rugs or draperies, as well as patchwork designs. Moreover, unusual colors like seafoam, cobalt blue, or mint green invite customers to experiment with bold hues