Luxury brand

Mass-market brand

Prada Prada is an Italian luxury brand. It was founded in 1913 by Mario Prada, who opened the first store in Milan, where he sold precious bags, trunks and travel accessories. Prada has been synonymous with cutting-edge style. Its intellectual universe combines concept, structure and image through codes that go beyond trends. Its fashion transcends products, translating conceptuality into a universe that has become a benchmark to those who dare to challenge convention

UNIQLO UNIQLO is a popular Japanese fast fashion brand. The first UNIQLO store opened its doors in 1984. Now it is a global brand with over 1000 stores around the world. UNIQLO has enjoyed superb growth by providing high-quality casual wear at remarkably affordable prices for men, women, and kids. Their clothes are simple and essential yet universal, so people can freely combine them with their own unique styles

These texts were slightly adapted from the companies’ websites: www.uniqlo.com; www.pradagroup.com (both accessed in October 2021)