Embedded CSR (recycled materials)	Peripheral CSR (cause-related marketing)	No CSR (control)
New collection—focus on materials from recycled waste The company has recently introduced a new clothing collection which highlights the brand’s concern for the natural environment. Clothes of the new collection are made from materials which would otherwise be discarded as waste Specifically, the new collection features garments made from regenerated nylon yarn that is made of recycling discarded plastic that has been collected from landfill sites and oceans across the planet. Sources include abandoned fishing nets and carpets and plastics that harm marine life	New collection—focus on linking clothing sales to donations The company has recently introduced a new clothing collection which highlights the brand’s concern for the natural environment. Clothes of the new collection contribute financially to environmental charities in support of recycling and ocean clean-up activities Specifically, for each item sold from the new collection, the brand donates a percentage of the sales price to non-profit organizations concerned with educational activities on reuse and recycling, and the development of advanced technologies to rid the world’s oceans of plastic	New collection—focus on patterns and colors The company has recently introduced a new clothing collection which highlights the brand’s passion for innovative patterns and colors. Clothes of the new collection feature rich textiles, fabrics, and unusual colors