Table 1.
Tobacco packaging visual elements index system.
Target Layer | Indicator Layer | Index Layer | Reference Sources |
---|---|---|---|
Visual elements of tobacco packaging that influence risk perception | B: Brand Image | B1: Complete Brand Image B2: Restrict brand image B3: No brand image |
Hammond, D., et al. (2009) [36] |
P: Packaging box color | P1: Solid color base color P2: Color Base P3: Colorless base color |
Hammond, D., et al. (2009) [37] Lempert, L.K., et al. (2017) [38] Fong, G.T., et al. (2009) [39] |
|
H: Health warning logo style | H1: Text health warning logo H2: Image Health Warning Logo H3: No health warning label |
Barrientos-Gutierrez, I., et al. (2021) [23] Grilo, G., et al. (2021) [24] |
|
W: Health warning label ratio | W1: The proportion of 30% W2: Proportional share of 50% W3: The proportion is 75% |
Germain, D., et al. (2010) [9] Mercincavage, M., et al. (2021) [26] Pepper, J.K., et al. (2013) [40] |