Table 1.
Most frequently used hashtags, most frequently mentioned account names and users with the highest post engagement
| Users with the highest post engagement | |||||
| Vendor posts referencing flavour policy evasion | Average number of comments per post | Vendor posts referencing flavoured e-cigarette products | Average number of comments per post | All vendor-related posts | Average number of comments per post |
| vaping_dj | 155.6667 | elegomall_com | 294.5 | elegomall_com | 412.7204 |
| cloudy_adz | 75 | vaping_dj | 136.448 | ave40official | 136.1898 |
| geekvape_tech | 69 | ave40official | 128.1585 | vaping_dj | 134.4679 |
| the_stockwood_vape_reviews | 61.96296 | thatpinkgirl_x | 76.73365 | thatpinkgirl_x | 86.77307 |
| a_beautiful_mess_00 | 37.35294 | vapingmedia | 64.42105 | vapingmedia | 51.03804 |
| Most frequently mentioned accounts | |||||
| Vendor posts referencing flavour policy evasion | N | Vendor posts referencing flavoured e-cigarette products | N | All vendor-related posts | N |
| @tubthumpingbrews | 57 | @fasteddiesvape | 2475 | @fasteddiesvape | 2995 |
| @innokintechnology | 54 | @flavortronics | 1264 | @innokintechnology | 2057 |
| @disposablevapes | 42 | @loaded_purge_fam | 756 | @flavortronics | 1608 |
| @xslayerx1985 | 35 | @tubthumpingbrews | 731 | @purgemods | 1591 |
| @smok | 34 | @innokintechnology | 629 | @vapingjill | 1364 |
| Most frequently mentioned hashtags | |||||
| Vendor posts referencing flavour policy evasion | N | Vendor posts referencing flavoured e-cigarette products | N | All vendor-related posts | N |
| #vapecommunity | 977 | #vape | 24 788 | #vape | 54 573 |
| #vape | 910 | #vapecommunity | 23 168 | #vapeshop | 47 695 |
| #vapenation | 790 | #vapenation | 22 441 | #vapecommunity | 46 477 |
| #vapefam | 756 | #vapelife | 21 718 | #vapenation | 46 458 |
| #vapelife | 746 | #vapeshop | 20 789 | #vapelife | 45 838 |