Table 2.

Measurement Model by SmartPLS: IR and VIF

COMPOSITE	ITEM < -COMPOSITE	IR			VIF
		ENTIRE	SEG1	SEG2	ENTIRE		SEG1	SEG2
Brand Attitudinal Attachment	I would think of owning this brand	0.80	0.81	0.78	1.93		1.98	1.90
	This brand is very special to me	0.83	0.83	0.83	2.22		2.24	2.21
	I have a very good impression of this brand	0.86	0.85	0.87	1.86		1.68	2.24
	Using this brand makes me feel very happy	0.85	0.81	0.89	2.11		1.93	2.49
Social Value	The people I know believe it’s all right to participate in this company	0.80	0.84	0.72	1.53		1.76	1.35
	Participating in the services of this company has a good image	0.90	0.90	0.91	2.21		2.32	2.09
	I think the people involved in the service company have a certain category	0.83	0.84	0.82	1.82		1.89	1.77
Benevolence	The staff were concerned for my well-being at all times	0.90	0.88	0.92	2.31		2.08	2.69
	They have always been concerned about my problems	0.86	0.84	0.88	2.03		1.90	2.25
	I am sure they always want the best for me	0.90	0.91	0.90	2.52		2.48	2.58
Intentional Loyalty	I intend to continue doing business with this company in the future	0.91	0.89	0.94	2.79		2.22	3.77
	As long as the present service continues, I doubt that I would switch firms	0.86	0.84	0.87	2.07		1.92	2.27
	I will choose this company the next time I need this service	0.93	0.91	0.94	3.10		2.57	3.96
CLV	ln_clv1b <—CLV_	0.97	0.97	0.96	4.22		4.62	3.79
	ln_clv2b <—CLV_	0.97	0.97	0.96	4.22		4.62	3.79
CCB (Second order, Annex*)	WOM <—CCB	0.86	0.79	0.93	1.23		1.19	1.29
	CCB1 <—CCB	0.75	0.80	0.66	1.68		1.68	1.69
	CCB2 <—CCB	0.76	0.78	0.72	1.72		1.66	1.80