Table 2.
Characteristics of men’s health content engagement on TikTok, according to physician vs non-physician posts.
| Total (%) | Non-Physicians (%) | Physicians (%) | |
|---|---|---|---|
| Audience, N (%) | |||
| Followers | 36,302,656 (100%) | 25,555,908 (71.1%) | 10,746,748 (29.6%) |
| Content shares, N (%) | |||
| Testosterone | 224,947 (100%) | 220,340 (98.0%) | 4,606 (2.0%) |
| Erectile Dysfunction | 83,872 (100%) | 79,173 (94.4%) | 4,698 (5.6%) |
| Male Infertility | 67,824 (100%) | 23,605 (34.8%) | 44,219 (65.2%) |
| Semen Retention | 497,234 (100%) | 497,233 (100%) | 0 (0%) |
| Peyronie’s Disease | 2,237 (100%) | 707 (31.6%) | 1,530 (68.4%) |
| Vasectomy | 462,362 (100%) | 358,540 (77.5%) | 103,821 (22.5%) |
| Total | 1,338,473 (100%) | 1,179,598 (88.1%) | 158,874 (11.9%) |
| Content likes, N (%) | |||
| Testosterone | 13,799,676 (100%) | 13,777,676 (99.8%) | 22,000 (0.2%) |
| Erectile Dysfunction | 1,211,163 (100%) | 1,162,102 (95.9%) | 49,061 (4.1%) |
| Male Infertility | 1,056,871 (100%) | 580,726 (54.9%) | 476,145 (45.1%) |
| Semen Retention | 16,120,900 (100%) | 16,120,900 (100%) | 0 (0%) |
| Peyronie’s Disease | 26,923 (100%) | 10,196 (37.9%) | 16,727 (62.1%) |
| Vasectomy | 14,927,158 (100%) | 13,125,240 (87.9%) | 1,801,918 (12.1%) |
| Total | 47,142,691 (100%) | 44,776,840 (95.0%) | 2,365,851 (5.0%) |
| Content comments, N (%) | |||
| Testosterone | 177,461 (100%) | 176,268 (99.3%) | 1,193 (0.7%) |
| Erectile Dysfunction | 19,413 (100%) | 18,437 (95.0%) | 976 (5.0%) |
| Male Infertility | 16,076 (100%) | 9,370 (58.3%) | 6,706 (41.7%) |
| Semen Retention | 324,554 (100%) | 324,554 (100%) | 0 (0%) |
| Peyronie’s Disease | 573 (100%) | 66 (11.5%) | 507 (88.5%) |
| Vasectomy | 141,366 (100%) | 120,341 (85.1%) | 21,025 (14.9%) |
| Total | 679,443 (100%) | 649,036 (95.5%) | 30,407 (4.5%) |