Table 3.
Men’s health content characteristics on TikTok and Instagram.
| TikTok | ||
|---|---|---|
| Account Types, N (%) | ||
| Personal | 34 (20.2%) | 65 (41.9%) |
| Creator | 79 (47.0%) | 49 (31.6%) |
| Business | 26 (15.5%) | 17 (11.0%) |
| Healthcare Worker | 29 (17.3%) | 24 (15.5%) |
| Content Category, N (%) | ||
| Educational | 78 (32.5%) | 119 (50.9%) |
| Promotional | 46 (19.2%) | 21 (9.0%) |
| Testimonial | 3 (1.3%) | 32 (13.7%) |
| Personal | 63 (26.3%) | 45 (19.2%) |
| Entertainment | 43 (17.9%) | 17 (7.3%) |
| Other | 7 (2.9%) | 0 (0.0%) |
| Total | 240 (100%) | 234* (100%) |
| Physician Posts, N (%) | 31 (12.9%) | 24 (10.3%) |
| Non-Physician Posts, N (%) | 209 (87.1%) | 210 (89.7%) |
| Verified User Posts, N (%) | 2 (0.8%) | 7 (3.0%) |
*Only 34 posts were available for Peyronie’s disease, so we were not able to evaluate 40 posts for that topic.