Table 4.

Latent variable factor loadings.

Latent variable	Variable item	Factor loadings	Cronbach’s alpha	CR	AVE
Information and platform quality	IQ&PQ 1	0.814	0.705	0.722	0.476
	IQ&PQ 2	0.735
	IQ&PQ 3	0.474
Using experience	Exp 1	0.656	0.710	0.740	0.488
	Exp 2	0.760
	Exp 3	0.675
Social support	SS 1	0.683	0.826	0.829	0.492
	SS 2	0.678
	SS 3	0.695
	SS 4	0.692
	SS 5	0.756
Emotional arousal	EA 1	0.823	0.792	0.802	0.507
	EA 2	0.698
	EA 3	0.588
	EA 4	0.720
Self-efficacy	Se 1	0.766	0.792	0.735	0.581
	Se 2	0.759
Health information seeking behavior	HISB 1	0.688	0.779	0.765	0.623
	HISB 2	0.879