Table 3.
Types and examples of message framing used in India, Indonesia, and Mexico.
| Message frame | Country | India | Indonesia | Mexico |
|---|---|---|---|
| Product features |
 Source: indian_vape_shop Instagram page https://www.instagram.com/p/CYoBRVYJM4Y/
|
 Source: geekvape.indonesia Instagram page https://www.instagram.com/p/CYLq50lviOx/ |
 Source: kapitalsmokeandvapor Instagram page https://www.instagram.com/p/CailIQLhvN3/
|
| Caption translation | #SMOK #IPX80  .✓IPX67 protection ✓80 watt ✓3000mah battery ✓0.96-inch display. WARNING: This product is intended to be used with e-liquids that may contain nicotine. Nicotine is an addictive chemical. For adult use only. #smoktech #smokipx80 #vape #clouds #smoking #ecig #ecigs #vapes #vapekit #vapekits #vapersofinstagram #vaper #vapefeed #vapegirl #vapegram #vapegirls #vapelove #vapelife #vapefam #vapegear #vapebox #vapefamous #vapefamily #vapenation #vapestagram #vapeon #vapestuff #vaporizers |
What if Mimin says, “NEW YEAR NEW COLOR” Maybe it's not the same as the one in the photo, but are you ready for the new L200 color?  Mimin already has 5 colors |
It is manufactured with first quality ingredients, includes a mesh resistance that offer maximum flavor, with a high steam output, has a rechargeable grade battery, with 15 ml of premium liquid and 5% nicotine salts. # Fantasy # vapes #vapestagram #mexico #cdmx #love #Art #style #travel #followme #fitness #beautiful #vapes #vapestagram... Exclusive product for those of legal age. This product contains nicotine, addictive substance. Do not share content with minors # fantasia |
| Entertainment |
Source: vapers_stop_india Instagram page https://www.instagram.com/p/CZJsWCxl9yq/
|
 Source: GeekVape Indonesia Facebook page https://www.facebook.com/105583304120083/posts/631142141564194/ |
 Source: lasoberbiastore TikTok page https://www.tiktok.com/@lasoberbiastore/video/7066684557902253318
|
| Caption translation | #reels #instagram #reelsinstagram #trending #love #viral #explore #instagood #explorepage #tiktok #reelitfeelit #india #follow #instadaily #photography #reel #followforfollowback #likeforlikes #fyp #like #memes #foryou #reelsvideo #fashion #music #reelkarofeelkaro #reelsindia #instagramreels #ke #bhfyp | After being observed  vapes_aby turned out to be tricky, it could be like it. What's because it uses a 65FC obelisk so yes |
Slush Tamarind !!!!!!! #dinoterraza #eciquid #vapeordie #lasoberbiastore #cirality #Vapeo #Vapearessalud |
| Personal care and wellness | N/A |
 Source: GeekVape Indonesia Facebook page https://www.facebook.com/GeekVape.Indonesia/videos/setelah-sekian-lama-kami-lalui-kami-temukan-tim-yang-solid-persaudaraan-pemuda-k/1253690881782732/ |
 Source: kapitalsmokeandvapor Instagram page https://www.instagram.com/p/CY7lZXor3mj/
|
| Caption translation | N/A | After all this time we went through, we found: - a team of solid-brotherhood - creative youth and became an extraordinary community. Instead. We will do something extraordinary, something new, something to remember !!! So, don't miss it. Make sure you monitor every latest info from us! #Geekvape #geekvapeindonesia #Geekvapetech #probolinggo #vapecommunity #vapenation | In this 2022, as you, we want to break with the routine. With the Relx Pods, there is a true change of air. # Vapes #vapestagram #mexico #cdmx #love #art #style #travel #followme #fitness #beautiful #smile #music #girl #vapes #vapestagram... Exclusive product for adults. This product contains nicotine, addictive substance. Do not share content with minors. |
| Health claims | N/A |
 Source: upods_id Instagram page https://www.instagram.com/p/CYTQE-jvhCY/ |
 Source: kapitalsmokeandvapor Instagram page https://www.instagram.com/p/CY2bzzvDogK/
|
| Caption translation | Happy yes for you who have managed to stop smoking! For those of you who are still struggling, hopefully it can stop the habit as soon as possible. Don't forget, upods are always present as an alternative cigarette for those of you who want to stop smoking! | What effects does the vape have in the physical skills of athletes?  When you think about professional athletes, you do not come to mind smoking or even vape, but there are hundreds of athletes who use vapes. Those who smoked before vape, quickly realized that they had a much better pulmonary capacity and their resistance went out in a matter of weeks. In addition, former smokers experienced much more strength after quitting smoking and noted that they can raise weights significantly larger than before.... exclusive product for graders. This product contains nicotine, addictive substance. Do not share content with minors. |