Table 1.

Socio-Demographic Characteristics of Respondents in South Gondar Zone.

Variable	Categories	Frequency	Percentage
Age of respondents	<25	48	11.1
	25–29	91	21.0
	30–34	107	24.7
	>34	188	43.3
Respondent religion	Orthodox	390	89.9
	Muslim	37	8.5
	Others	7	1.6
Education level of respondent	Illiterate	194	44.7
	Only read and write (no formal education)	35	8.1
	Primary educated (Grade1–8)	85	19.6
	Secondary school (Grade 9–12)	49	11.3
	Tertiary level	71	16.4
Respondent occupation	Housewife	152	35.0
	Farmer	157	36.2
	Governmental or non-governmental employed	62	14.3
	Merchant	55	12.7
	Daily Laborer	8	1.8
Education level of husband's	Illiterate	155	35.7
	Only read and write (no formal education)	57	13.1
	Primary educated (Grade1–8)	75	17.3
	Secondary school (Grade 9–12)	60	13.8
	Tertiary level	87	20.0
Husband's occupation	Farmer	228	52.5
	Governmental or non-governmental employed	100	23.0
	Merchant	81	18.7
	Daily Laborer	25	5.8
Family size	2–4	175	40.3
	5–7	188	43.3
	8 and above	71	16.4
Monthly income (in Birr)	< = 1000	63	14.5
	1001–2500	124	28.6
	2501–5000	177	40.8
	5001 and above	70	16.1
Owns mobile telephone	No	209	48.2
	Yes	225	51.8
Decision of maternal care service utilization	Husband	14	3.2
	Wife	90	20.7
	Both	330	76.0
Access to mass media	Exposed to mass media	190	43.8
	Not exposed to mass media	244	56.2
Residence	Urban	182	41.9
	Rural	252	58.1
Marital status	Married	390	89.9
	Divorced	24	5.5
	Windowed	14	3.2
	Single	6	1.4