| Customer Experience |
| Entertainment |
| This journey experience was fun |
| This journey was entertaining |
| I really enjoyed this travel experience |
| Education |
| I learned a lot through my travel experience |
| This travel experience stimulated my curiosity to learn new things |
| I completely escaped from reality during this travel experience |
| Escapism |
| This travel experience stimulated my curiosity to learn new things |
| This journey made me feel I was living in a different time or place |
| I completely escaped from reality during this travel experience |
| Aesthetic |
| It was pleasant just being in this ship |
| The setting of the ship provided pleasure to my senses |
| The setting of the ship really showed attention to detail in terms of design |
| Emotions |
| Positive emotions |
| I feel Contentment (Contended, Peaceful, Fulfilled) |
| I feel Happy (Optimistic, Pleased, Thrilled, Enthusiastic) |
| I feel Love (Romantic, Sentimental, Warm-hearted) |
| Negative emotions |
| I feel Angry (Frustrated, Irritated, Unfulfilled) |
| I feel Sad (Depressed, Miserable, Helpless) |
| I feel Fear (Scared, Afraid, Worried, Nervous) |
| I feel Ashamed (Embarrassed, Ashamed, Humiliated) |
| Behavioral intentions |
| I would speak positively about the employees of this shipping company to others |
| I would recommend traveling with this shipping company to friends |
| I would recommend traveling with this shipping company to family members |
| I would mention to others that I traveled with this shipping company |
| I would make sure that others knew that I traveled with this shipping company |
| I intend to continue traveling with this shipping company |
| I plan to travel again with this shipping company in the near future |