Table 3.

Measurement model evaluation.

Constructs	Item	Loading	CR	AVE
Efficacy of food label	EFF1	0.647	0.826	0.545
	EFF2	0.832
	EFF3	0.728
	EFF4	0.733
Inefficacy of food label	INEFF1	O.741	0.848	0.584
	INEFF2	0.828
	INEFF3	0.715
	INEFF4	0.768
Attitude toward Familiar food	ATFF1	0.810	0.850	0.586
	ATFF2	0.794
	ATFF3	0.778
	ATFF4	0.674
Attitude toward Unfamiliar food	ATUF1	0.605	0.853	0.595
	ATUF2	0.818
	ATUF3	0.847
	ATUF4	0.792
Healthy Packaged food Intention	PI1	0.850	0.850	0.655
	PI2	0.773
	PI3	0.804