Table 5.
Hypothesis testing (structure model results).
| Path Coefficients | SD | t-Value | p-Value | Supported | R2 | Q2 | F2 | |
|---|---|---|---|---|---|---|---|---|
| EFF → ATFF | 0.507 | 0.035 | 14.269 | 0.000 | Yes | 0.414 | 0.266 | 0.380 |
| INEFF → ATFF | 0.237 | 0.037 | 6.554 | 0.000 | Yes | 0.076 | ||
| EFF → ATUF | 0.236 | 0.048 | 5.040 | 0.000 | Yes | 0.082 | ||
| INEFF → ATUF | 0.049 | 0.047 | 1.296 | 0.183 | No | 0.003 | ||
| ATFF → PI | 0.529 | 0.037 | 16.015 | 0.000 | Yes | 0.383 | ||
| ATTUF → PI | 0.193 | 0.038 | 5.218 | 0.000 | Yes | 0.049 |
EFF (Efficacy of food-label), INEFF (In-Efficacy of Food-Label), ATFF (Attitude towards Familiar Food-Label), ATUF (Attitude towards Unfamiliar Food-Label) and PI (Purchase Intention).