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. 2022 Nov 11;5(4):e38865. doi: 10.2196/38865

Table 2.

Website characteristics (N=29).

Characteristics Companies, n (%)a
Target audience

Informal caregivers 28 (97)

Formal caregivers (including institutions) 6 (21)

Public safety agencies 7 (24)

Persons with dementia 1 (3)
Target users

Persons with dementia


Persons with dementia exclusively 6 (21)


Persons with dementia nonexclusively 28 (97)

Persons without dementia


Persons living with various cognitive disabilities (eg, autism and Down syndromeb) 17 (59)


Older adults 9 (31)


Other (eg, children, employees, assets, and pets) 6 (21)
Information tools

Social media 22 (76)

No social media 8 (28)

Multimedia (eg, video or audio) 12 (41)

No multimedia (eg, video or audio) 12 (41)

Textual 29 (100)
Information types

Multimedia


Testimonials 4 (14)


How-tos or guides or product overview 8 (28)

Textual


Product description 29 (100)


Testimonials 15 (52)


Blog 7 (24)


News 7 (24)


Academic or professional resources 3 (10)
Language used to describe ETDsc

Tracking or tracker device 15 (52)

Tag 1 (3)

Mobile locator tracking unit 1 (3)

Location-tracking app 1 (3)

Monitoring device 2 (7)

Locator 8 (28)

Wearable 2 (7)

Safety app 1 (3)

Safety device 1 (3)

Personal emergency location device 1 (3)

Personal emergency response system 1 (3)

Assistive device 1 (3)

Personal alarm 1 (3)

Wandering alert 1 (3)

aThe companies may have multiple characteristics.

bThe companies focus on persons (eg, children) with Down syndrome who do not have dementia.

cETD: electronic tracking device.