Table 2.
Website characteristics (N=29).
| Characteristics | Companies, n (%)a | |||
| Target audience | ||||
| 
 | 
Informal caregivers | 28 (97) | ||
| 
 | 
Formal caregivers (including institutions) | 6 (21) | ||
| 
 | 
Public safety agencies | 7 (24) | ||
| 
 | 
Persons with dementia | 1 (3) | ||
| Target users | ||||
| 
 | 
Persons with dementia | |||
| 
 | 
 | 
Persons with dementia exclusively | 6 (21) | |
| 
 | 
 | 
Persons with dementia nonexclusively | 28 (97) | |
| 
 | 
Persons without dementia | |||
| 
 | 
 | 
Persons living with various cognitive disabilities (eg, autism and Down syndromeb) | 17 (59) | |
| 
 | 
 | 
Older adults | 9 (31) | |
| 
 | 
 | 
Other (eg, children, employees, assets, and pets) | 6 (21) | |
| Information tools | ||||
| 
 | 
Social media | 22 (76) | ||
| 
 | 
No social media | 8 (28) | ||
| 
 | 
Multimedia (eg, video or audio) | 12 (41) | ||
| 
 | 
No multimedia (eg, video or audio) | 12 (41) | ||
| 
 | 
Textual | 29 (100) | ||
| Information types | ||||
| 
 | 
Multimedia | |||
| 
 | 
 | 
Testimonials | 4 (14) | |
| 
 | 
 | 
How-tos or guides or product overview | 8 (28) | |
| 
 | 
Textual | |||
| 
 | 
 | 
Product description | 29 (100) | |
| 
 | 
 | 
Testimonials | 15 (52) | |
| 
 | 
 | 
Blog | 7 (24) | |
| 
 | 
 | 
News | 7 (24) | |
| 
 | 
 | 
Academic or professional resources | 3 (10) | |
| Language used to describe ETDsc | ||||
| 
 | 
Tracking or tracker device | 15 (52) | ||
| 
 | 
Tag | 1 (3) | ||
| 
 | 
Mobile locator tracking unit | 1 (3) | ||
| 
 | 
Location-tracking app | 1 (3) | ||
| 
 | 
Monitoring device | 2 (7) | ||
| 
 | 
Locator | 8 (28) | ||
| 
 | 
Wearable | 2 (7) | ||
| 
 | 
Safety app | 1 (3) | ||
| 
 | 
Safety device | 1 (3) | ||
| 
 | 
Personal emergency location device | 1 (3) | ||
| 
 | 
Personal emergency response system | 1 (3) | ||
| 
 | 
Assistive device | 1 (3) | ||
| 
 | 
Personal alarm | 1 (3) | ||
| 
 | 
Wandering alert | 1 (3) | ||
aThe companies may have multiple characteristics.
bThe companies focus on persons (eg, children) with Down syndrome who do not have dementia.
cETD: electronic tracking device.