Table 4.
General purpose of posts content analysis.
| General purpose of post | % of posts on TikTok | TikTok example post | % of posts on IG | IG example post |
|---|---|---|---|---|
| Education: | 67.86 % (95/140) | 66.43 % (93/110) | ||
| Mental Health Concern | 30.00 % (42/140) | Dr Julie | 12.86 % (18/110) | holisticallygrace |
| Self-care | 3.57 % (5/140) | that.anxious.therapist | 5.00 % (7/110) | Dr Julie |
| Personal growth | 12.14 % (17/140) | risethriverepeat | 31.43 % (44/110) | holisticallygrace |
| Relationships | 7.14 % (10/140) | theconsciouspsychologist | 12.86 % (18/110) | lovingmeafterwe |
| Parenting | 6.43 % (9/140) | therapyghost | 0.00 % (0/110) | |
| Therapy | 8.57 % (12/140) | Relationship.therapist | 4.29 % (6/140) | Dr Julie |
| Promotion | 2.86 % (4/140) | drkatecalestri | 28.18 % (31/110) | The.love.therapist |
| Engagement | 20.00 % (28/140) | justtherapythings | 2.73 % (3/110) | The.truth.doctor |
| Outreach/awareness | 7.86 % (11/140) | drjoekort | 1.82 % (2/110) | amoderntherapist |