Table 5.
Mental health literacy content analysis.
| Elements of MH literacy | % of posts on TikTok | TikTok example post | % of posts on IG | IG example post |
|---|---|---|---|---|
| Enhances the ability to recognise specific disorders (talks about symptoms of specific disorders such as depression) | 23/57 % (33/140) | The.truth.doctor | 7.27 % (8/110) | myeasytherapy |
| Promotes knowledge of how to seek mental health information | 0 % (0/140) | 0.00 % (0/110) | ||
| Promotes knowledge of the risk factors of mental illness | 0.71 % (1/140) | drkimsage | 1.82 % (2/110) | bodyimage_therapist |
| Promotes knowledge of self-treatments or self-help strategies | 13.57 % (19/140) | drkristencasey | 17.27 % (19/110) | heybobbibanks |
| Promotes knowledge of professional help available | 6.43 % (9/140) | strongtherapy | 9.09 % (10/110) | jordanpickellcounselling |
| Promotes attitudes that promote recognition and appropriate help-seeking | 19.29 % (27/140) | Dr.marielbuque | 16.36 % (18/110) | amoderntherapist |