Table 1.

Respondents’ demographic profile (N = 863).

Characteristics	All		Sensitivity to Pain of Payment
			Tightwads		Spendthrifts
	N	%	N	%	N	%
Gender
Male	506	58.63	232	45.85	274	54.15
Female	357	41.37	202	56.58	155	43.42
Age
18–29	336	38.93	125	37.21	211	62.79
30–39	323	37.43	246	76.16	77	23.84
40–49	204	23.64	86	42.16	118	57.84
Education
High school and below	127	14.72	51	40.16	76	59.84
Bachelor degree	554	64.19	322	58.12	232	41.88
Master degree and above	182	21.09	134	73.63	48	26.37
Monthly income
＄1000 and below	108	12.51	45	41.67	63	58.33
＄1000 -＄2000	254	29.43	112	44.09	142	55.91
＄2000 -＄3000	319	36.97	130	40.75	189	59.25
＄3000 and above	182	21.09	101	55.49	81	44.51
Influence by COVID-19
Yes.	842	97.57	412	48.93	430	51.07
No.	21	2.43	5	23.81	16	76.19
Mobile payment use
Yes.	845	97.91	472	55.86	373	44.14
No.	18	2.09	3	16.67	15	83.33
Paid social Q&A form
Image-text	435	50.41	322	74.02	113	25.98
Voice	257	29.78	51	19.84	206	80.16
Video	171	19.81	45	26.31	126	73.68
Total	863	100	429	100	434	100