Table 2.
Constructs and measurement items used in this study.
| Variables | Measurement Items |
|---|---|
| Usefulness(UF) | (Davis, 1989; Moores, 2012; Cheng and Liu, 2017) |
| UF1 | The use of paid social Q&A improves my work and life efficiency at the stage of coexistence with COVID-19. |
| UF2 | The use of paid social Q&A makes me feel control over my work and life at the stage of coexistence with COVID-19. |
| UF3 | The use of paid social Q&A makes it easier for me to understand, know and predict COVID-19, which saves my time. |
| UF4 | The use of paid social Q&A makes it easier for me to improve my knowledge of COVID-19 health protection and relieve my psychological stress. |
| Easy of Use(EU) | (Davis, 1989; Moores, 2012) |
| EU1 | I feel it is easy to use the paid social Q&A service system at the stage of coexistence with COVID-19. |
| EU2 | I feel it is convenient to use the paid social Q&A service system at the stage of coexistence with COVID-19. |
| EU3 | It is clear and easy for me to understand the interactive operation of the paid social Q&A service system at the stage of coexistence with COVID-19. |
| EU4 | It is easy for me to remember how to use the paid social Q&A service system to ask questions or give answers at the stage of coexistence with COVID-19. |
| Professional(PF) | (Du and Xu, 2018) |
| PF1 | The respondents of the paid social Q&A are professional at the stage of coexistence with COVID-19. |
| PF2 | The respondents of the paid social Q&A are authoritative at the stage of coexistence with COVID-19. |
| PF3 | The content created by the questioners and respondents of the paid social Q&A is professional in the aftermath of COVID-19. |
| PF4 | The content created by the questioners and respondents of the paid social Q&A is authoritative in the aftermath of COVID-19. |
| Value(VL) | (Kim et al., 2012) |
| VL1 | It is valuable for questioners to pay directly for questions rather than spending a lot of time looking for answers from free Q&A at the stage of coexistence with COVID-19. |
| VL2 | It is valuable for questioners to pay directly for questions rather than spending a lot of efforts looking for answers from free Q&A at the stage of coexistence with COVID-19. |
| VL3 | The questioner can get additional benefits by paid Q&A. I think it is valuable. |
| VL4 | Through output of content, respondents can gain support and recognition from users, and gain corresponding benefits. I think it is valuable. |
| Emotional Contagion(EC) | (Davis, 1980b) |
| EC1 | In the paid social Q&A, when I see warm and touching questions and answers (such as encouraging words) related to COVID-19, I will be touched. |
| EC2 | In the paid social Q&A, when I see sad and melancholy content related to COVID-19, I almost always feel sympathy for the characters. |
| EC3 | In the paid social Q&A, when I see someone's experience of being hurt under the influence of COVID-19, I feel sad and want to help them. |
| EC4 | In the paid social Q&A, when I don't agree or like someone's questions or answers about COVID-19, I usually try to “put myself in his shoes” for a while. |
| EC5 | In the paid social Q&A, I will try to imagine COVID-19 from the perspective of my netizens, so as to better understand my netizens. |
| Willingness to Pay(WTP) | (Zhang et al., 2019) |
| WTP1 | When the answer's heterogeneous resources on paid social Q&A, I am willing to pay at the stage of coexistence with COVID-19. |
| WTP2 | When more credible answers exist on paid social Q&A, I am willing to pay at the stage of coexistence with COVID-19. |
| WTP3 | When the question I am interested in, or urgent or very important, appears on paid social Q&A, I am willing to pay at the stage of coexistence with COVID-19. |
| WTP4 | When the price is affordable on paid social Q&A, I am willing to payat the stage of coexistence with COVID-19. |
| WTP5 | When the expecting potential revenue exist on paid social Q&A, I am willing to pay at the stage of coexistence with COVID-19. |
| Panic Buying(PB) | Lins and Aquino (2020) |
| PB1 | The panic about COVID-19 made me spend more on paid social Q&A. |
| PB2 | One way to reduce the uncertainty is to ensure that there are enough paid social Q&A products I need on social Q&A platform at the stage of coexistence with COVID-19. |
| PB3 | When I think that paid social Q&A may be time-limited, I will panic, so I will pay for a large number of social Q&A products at the stage of coexistence with COVID-19. |
| Digital Hoarding(DH) | (Neave et al., 2019) |
| DH1 | If I delete certain files in my paid social Q&A platform favorites, I feel apprehensive about it afterwards at the stage of coexistence with COVID-19. |
| DH2 | I resist having to delete certain files in my paid social Q&A platform favorites at the stage of coexistence with COVID-19. |
| DH3 | Deleting certain files in my paid social Q&A platform favorites would be like losing part of myself at the stage of coexistence with COVID-19. |