Table 5.
Results for main effect and moderated regression analyses.
| Predictors | Willingness to Pay |
|
|---|---|---|
| β | ΔR2 | |
| Step1: | ||
| Control Variables | ||
| Gender | 0.013 | |
| Age | −0.042 | |
| Education | −0.083 | |
| Monthly Income | 0.052 | |
| Influence by COVID-19 | 0.114 | |
| Mobile Payment Use | 0.025 | |
| Step2: | ||
| Main Effects | ||
| Emotional Contagion | 0.427** | |
| Sensitivity to Pain of Payment | −0.068 | 0.285** |
| Step3: | ||
| Interaction Terms | ||
| Emotional Contagion × Sensitivity to Pain of Payment | 0.125*** | 0.018** |
Note: **p < 0.01; ***p < 0.001.