Table 2.

Unadjusted and adjusted odds of high engagement by theme.

Theme	Unadjusted ORa (95% CI)	Unadjusted P valueb	Adjusted OR (95% CI)c	Adjusted P valueb
1a. Perceived Susceptibility	0.31 (0.05-1.16)	.13	0.29 (0.06-1.36)	.12
1b. Perceived Severity	N/Pd	N/Ae	N/P	N/A
1c. Perceived Benefits	1.85 (0.72-4.51)	.19	1.99 (0.80-4.99)	.14
1d. Self-efficacy	2.84 (1.22-6.55)	.01	2.95 (1.27-6.84)	.01
2a. Indigenous Value Systems	0.63 (0.20-1.66)	.37	0.61 (0.21-1.74)	.35
2b. Humor	5.01 (1.36-20.57)	.02	5.43 (1.43-20.70)	.01
3a. Social Norms	0.47 (0.07-1.81)	.33	0.48 (0.10-2.28)	.36
3b. Observational Learning	0.72 (.11-3.04)	.69	0.74 (0.15-3.67)	.72
4a. Event Promotion	N/P	N/A	N/P	N/A
4b. Twitter Chat	0.25 (0.01-1.35)	.19	0.23 (0.03-1.84)	.17

^aOR: odds ratio.

^bSignificant level at P<.05.

^cAdjusted for time of year, see methodology for further details.

^dN/P: not possible, as the small sample size for these categories leads to 0 values that make the values infinite.

^eN/A: not applicable.