Figure 2.

Patient journey with a digital health intervention through omnichannel engagement. The section on the right side of the arrow presents selected communication channels with direct interface to the patient, where patient is the main data steward. The section on the left side of the arrow provides selected communication channels, where the patient interacts with health care professionals who are the main data stewards. The engagement approach with patients is constantly adapted depending on the preferred patient channels and based on the approach that results in an effective behavioral change response. Health care professionals should therefore be channel-agnostic. The data are owned by the patient with stewardship granted to the main contributors (where appropriate). Data actively create a digital twin that enables actionable health predictions and sustained behavioral change. AR: augmented reality; ePRO: electronic patient-reported outcome; HCP: health care professional; PREM: patient-reported experience measure; VR: virtual reality.