Table 2.

Key enablers for effective omnichannel strategies.

Enablers	Definition
People	Clear roles and responsibilities around governance, omnichannel engagement expertise, skills, and know-how
Platforms	Foundational technology stack
Services and content	Engagement plans of defined customer-centric services, with modular and reusable content
Channels	Integrated operations across all customer-facing channels
Legal framework	Multimedia consent, cookie and privacy policies, medical and regulatory review policies
Data and measurement	Customer identifier, data management strategies for optimal analytics and insights