Table 2.

Regression analysis results.

	DV: Sale from dine-in consumers (in natural log)		DV: Sales from deliver app orders (in natural log)
	b	SE	b	SE
Experimental intervention
Ttargeting	−0.364**	0.105	−0.578	−0.151
Social media metrics
Duser	0.0003	0.0006	−0.001	0.0007
Dimpression	−0.00001	0.00003	0.00005	0.00003
Message
Mtype	−0.07	0.104	−0.281	0.141
Mconcrete	0.008	0.025	−0.044	0.06
Climatic contexts
Pre	−0.045	0.443	−0.945	0.856
Wsp	−0.024	0.019	−0.062	0.015
Cloud	0.009	0.034	−0.061	0.079
Sunshine	0.079	0.171	−0.27*	0.427
Control variables
Covid-related	Included
Adexp	−0.049	0.212	−0.48	0.382
Number of transactions	9,650		800
R-squared	0.39		0.37

^*p < 0.05;

^**p < 0.01.