Official websites use .gov
A
.gov website belongs to an official
government organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you've safely
connected to the .gov website. Share sensitive
information only on official, secure websites.
Mapping of predictors according to their strategic adoption and motivational associations.
|
Strategic Adoption (Firm) |
||||
|---|---|---|---|---|
| Technology | Partnership | User Experience | ||
|
Motivational Association (User) |
Utilitarian Motivation | Payment |
Time and Money Convenience Refund Lockdown |
|
| Hedonic Motivation | Video Consultation | Online Booking | ||
| Brand Support and Loyalty | Customer Support Availability |
|||
| Perceived Quality | Responsiveness Resource Quality |
Effectiveness | ||
