Table 3.
Variable definitions.
| Variable | Variable definition | |
|---|---|---|
| Application behavior | Willing | Farmers' chemical fertilizer reduction application willing, very reluctant = 1, not very willing = 2, average = 3, willing = 4, very willing = 5 |
| Behavior | Farmers' chemical fertilizer reduction behavior, strongly disagree = 1, disagree = 2, basically agree = 3, agree = 4, strongly agree = 5 | |
| Farmer characteristics | Gender | Gender of head of household, male = 0, female = 1 |
| Age | Actual age as of December 2019 | |
| Education | Below elementary school = 1, elementary school = 2, junior high school = 3, junior college or high school = 4, above high school = 5 | |
| Years | Years of farming for the head of the household (years) | |
| Health | Physical health of the head of household, healthy = 0, basically healthy = 1, unhealthy = 2 | |
| Fragmentation | Total number of land parcels operated (blocks) | |
| Area | Total how many acres of land operated (mu) | |
| Fertility | Fertility of the soil, fertile = 0, fair = 1, poor = 2 | |
| Machinery | Whether to have large agricultural machinery, No = 0, Yes = 1 | |
| Social capital | Appointment | Whether family member is a village cadre or agricultural technician, No = 0, Yes = 1 |
| Frequency | Do you exchange agricultural production techniques with others, No = 0, Yes = 1 | |
| Association | Are you involved in an agricultural association or cooperative, No = 0, Yes = 1 | |
| Influence | Whether your friend's business behavior has an impact on you, No = 0, Yes = 1 | |
| Technical cognition | Convenience | Whether reduced chemical fertilizer application enhances convenience, very inconvenient = 1, inconvenient = 2, fair = 3, convenient = 4, very convenient = 5 |
| Effect | How effective is the operation of chemical fertilizer reduction application, very bad = 1, bad = 2, not so good = 3, relatively good = 4, very good = 5 | |
| Time | Chemical fertilizer reduction technology can effectively save farming time, strongly disagree = 1, disagree = 2, basically agree = 3, agree = 4, strongly agree = 5 | |
| Income | Chemical fertilizer reduction techniques can increase farm income, strongly disagree = 1, disagree = 2, largely agree = 3, agree = 4, strongly agree = 5 |