Table 1.
Assessment of reliability and convergent validity.
| Constructs | Item | Loading | Cronbach’s a | CR | AVE |
|---|---|---|---|---|---|
| KNA | KNA1 | 0.927 | 0.838 | 0.902 | 0.755 |
| KNA2 | 0.843 | ||||
| KNA3 | 0.835 | ||||
| COA | COA1 | 0.920 | 0.826 | 0.896 | 0.743 |
| COA2 | 0.824 | ||||
| COA3 | 0.838 | ||||
| PHA | PHA1 | 0.899 | 0.841 | 0.904 | 0.759 |
| PHA2 | 0.854 | ||||
| PHA3 | 0.860 | ||||
| THK | THK1 | 0.914 | 0.728 | 0.844 | 0.646 |
| THK2 | 0.728 | ||||
| THK3 | 0.757 | ||||
| PAR | PAR1 | 0.912 | 0.731 | 0.846 | 0.650 |
| PAR2 | 0.736 | ||||
| PAR3 | 0.758 | ||||
| COC | COC1 | 0.920 | 0.733 | 0.849 | 0.653 |
| COC2 | 0.824 | ||||
| COC3 | 0.838 | ||||
| WOB | WOB1 | 0.884 | 0.786 | 0.865 | 0.682 |
| WOB2 | 0.857 | ||||
| WOB3 | 0.728 |
KNA, knowledge attractiveness; COA, communication attractiveness;, PHA, physical attractiveness; THK, thirst for knowledge;, PAR, parasocial relationship; COC, course completion; WOB, workplace benefits.