Table 2.

Fornell-Larcker criterion test.

	KNA	COA	PHA	THK	PAR	COC	WOB
KNA	0.869
COA	−0.064	0.862
PHA	−0.046	−0.011	0.871
THK	0.251	0.347	−0.052	0.804
PAR	−0.113	0.376	0.334	0.565	0.806
COC	0.026	0.215	−0.009	0.395	0.440	0.808
WOB	0.070	0.018	−0.041	0.130	0.122	0.360	0.826

KNA, knowledge attractiveness; COA, communication attractiveness;, PHA, physical attractiveness; THK, thirst for knowledge;, PAR, parasocial relationship; COC, course completion; WOB, workplace benefits.