Table 3.
Associations Between Noticing E-cigarette Ads Features and E-cigarette Product Appeal Adjusting for Noticing Other Ads Features and Participant Characteristics1,2
| Any Product Appeal | Ad Liking | Product Curiosity | Use Interest | |||||
|---|---|---|---|---|---|---|---|---|
| AOR | 95% CI | AOR | 95% CI | AOR | 95% CI | AOR | 95% CI | |
| People | 1.16 | 1.08, 1.24 | 1.19 | 1.10, 1.29 | 1.07 | 0.99, 1.17 | 1.05 | 0.93, 1.19 |
| Brand | 0.94 | 0.86, 1.03 | 0.94 | 0.84, 1.05 | 0.97 | 0.87, 1.09 | 0.89 | 0.75, 1.05 |
| Discount | 1.11 | 1.02, 1.21 | 1.08 | 0.98, 1.20 | 1.18 | 1.06, 1.30 | 1.17 | 1.01, 1.36 |
| Other Promotions | 1.01 | 0.91, 1.12 | 0.99 | 0.88, 1.11 | 1.02 | 0.90, 1.16 | 1.08 | 0.91, 1.29 |
| Purchasing Information | 1.00 | 0.91, 1.10 | 0.88 | 0.79, 0.99 | 1.04 | 0.93, 1.16 | 1.02 | 0.87, 1.20 |
| Tobacco Flavor | 0.98 | 0.91, 1.06 | 0.95 | 0.87, 1.03 | 0.99 | 0.90, 1.08 | 0.97 | 0.85, 1.10 |
| Menthol Flavor | 1.12 | 1.04, 1.21 | 1.06 | 0.97, 1.17 | 1.08 | 0.99, 1.19 | 1.01 | 0.88, 1.16 |
| Mint/Fruit Flavor | 1.15 | 1.04, 1.27 | 1.11 | 0.99, 1.25 | 1.22 | 1.09, 1.37 | 1.27 | 1.08, 1.50 |
| Nicotine Warning | 0.81 | 0.75, 0.87 | 0.80 | 0.74, 0.88 | 0.72 | 0.65, 0.79 | 0.65 | 0.56, 0.75 |
| Smoking Cessation Claim | 0.89 | 0.83, 0.96 | 0.85 | 0.78, 0.93 | 0.91 | 0.83, 0.99 | 1.01 | 0.89, 1.15 |
| Positive Experience Claim | 1.29 | 1.15, 1.47 | 1.35 | 1.18, 1.54 | 1.24 | 1.08, 1.42 | 0.95 | 0.77, 1.18 |
| Product Image | 1.09 | 1.02, 1.16 | 1.09 | 1.01, 1.18 | 1.08 | 1.01, 1.18 | 1.04 | 0.93, 1.16 |
| No Sales to Minors | 0.85 | 0.65, 1.10 | 0.85 | 0.62, 1.16 | 0.85 | 0.61, 1.18 | 0.80 | 0.49, 1.31 |
| Other Features | 1.13 | 1.04, 1.23 | 1.10 | 0.99, 1.22 | 1.26 | 1.14, 1.38 | 1.25 | 1.08, 1.45 |
1.
The GEE models simultaneously adjusted for noticing all other e-cigarette ads features and participant characteristics
2.
The bolded text indicates significance level p<0.05