Table 1.

Coding of the instrument “perception of e-professional content” items according to the SMePROF rubric

Items of the instrument perception of e-professional content	Coding according to the SMePROF rubric
A picture of an individual having one alcoholic beverage	PC
Pictures of an individual clearly behaving drunkenly	UPC
Status updates describing substantial alcohol consumption at a party	UPC
Posts depicting illicit drug consumption	UPC
Posts disclosing information about a patient/client	UPC
Photos of a patient/client	UPC
Posts describing an interaction with a patient/client, while not revealing any identifying information	PUPC
Swearing or foul language	UPC
Obscene gestures in photos (the middle finger, etc.)	UPC
Petty criminal activity	UPC
Endorsements of a pharmaceutical or health product without a conflict-of-interest disclosure	PUPC
Posts involving overt sexual content	UPC
Posts containing partial nudity	PC
Displaying your current relationship status	PC
Displaying membership in online groups dealing with controversial issues	PC
Making opinionated comments about controversial issues	PC
Attitudes of superiority or condescending behaviour (assumed because of professional status)	UPC

PC professional content, PUPC potentially unprofessional content, UPC unprofessional content