Table 5.
Principal component analysis (PCA)
| Rotated component matrix | Component | Matrix recoding after FA | ||||
|---|---|---|---|---|---|---|
| Online behaviour | Somewhat unprofessional behaviour | Professional behaviour | Serious unprofessional behaviour | Illegal and condescending behaviour | ||
| 1 | 2 | 3 | 4 | |||
| Somewhat unprofessional behaviour | Swearing or foul language | 0.792 | 0.151 | 0.004 | 0.108 | UPC |
| Status updates describing substantial alcohol consumption at a party | 0.771 | 0.224 | 0.034 | 0.029 | UPC | |
| Obscene gestures in photos (the middle finger, etc.) | 0.761 | 0.156 | 0.015 | 0.113 | UPC | |
| Pictures of an individual clearly acting drunk | 0.761 | 0.160 | −0.003 | 0.043 | UPC | |
| Posts involving overt sexual content | 0.592 | 0.017 | 0.052 | 0.431 | UPC | |
| Posts containing partial nudity | 0.535 | 0.275 | 0.029 | 0.156 | PC | |
| Professional behaviour | Displaying membership in online groups dealing with controversial issues | 0.260 | 0.733 | −0.130 | 0.176 | PC |
| Making opinionated comments about controversial issues | 0.155 | 0.714 | −0.102 | 0.241 | PC | |
| Displaying your current relationship status | 0.185 | 0.654 | 0.116 | −0.123 | PC | |
| A picture of an individual having one alcoholic beverage | 0.306 | 0.605 | 0.083 | −0.209 | PC | |
| Serious unprofessional behaviour | Photos of a patient/client | −0.021 | 0.013 | 0.782 | −0.038 | UPC |
| Posts disclosing information about a patient/client | 0.091 | −0.123 | 0.660 | 0.169 | UPC | |
| Posts describing an interaction with a patient/client, while not revealing any identifying information | 0.076 | 0.440 | 0.454 | −0.039 | PUPC | |
| Endorsements of a pharmaceutical or health product without a conflict-of-interest disclosure | −0.064 | 0.402 | 0.419 | 0.200 | PUPC | |
| Illegal and condescending behaviour | Petty criminal activity | 0.341 | −0.100 | 0.183 | 0.631 | UPC |
| Attitudes of superiority or condescending behaviour (assumed because of professional status) | 0.002 | 0.444 | 0.000 | 0.615 | UPC | |
| Posts depicting illicit drug consumption | 0.484 | −0.054 | 0.090 | 0.517 | UPC | |
Loadings in bold indicate the highest component loading for each item (these being the most salient loadings for interpretation of each component)
PC professional content, PUPC potentially unprofessional content, UPC unprofessional content