Table 3.
Test results of the research model.
| Independent variables | Dependent variable 1 | Dependent variable 2 | Dependent variable 3 | Dependent variable 4 | Dependent variable 5 | Dependent variable 6 |
|---|---|---|---|---|---|---|
| Autonomy | Competence | Relatedness | Attitudinal engagement | Continued browsing | UGC | |
| Main effects | ||||||
| Information acquisition | 0.504*** | 0.372*** | — | — | — | — |
| Leisure and entertainment | 0.431** | — | 0.030 | — | — | — |
| Attention obtainment | — | 0.363*** | 0.471*** | — | — | — |
| Social interaction | — | 0.339*** | 0.382*** | — | — | — |
| Autonomy | — | — | — | 0.460*** | — | — |
| Competence | — | — | — | 0.504*** | — | — |
| Relatedness | — | — | — | 0.131 | — | — |
| Attitudinal engagement | — | — | — | — | 0.806*** | 0.772*** |
| Control variables | ||||||
| Gender | — | — | — | — | −0.073 | 0.049 |
| Age | — | — | — | — | −0.105 | 0.026 |
| Education | — | — | — | — | −0.103 | 0.059 |
| Daily use | — | — | — | — | 0.032 | 0.037 |
| Years’ experience | — | — | — | — | 0.069 | −0.135* |
| Fit index | χ2/ df = 1.839, CFI = 0.879, TLI = 0.870, RMSEA = 0.058, SRMR = 0.073 | |||||
*p < 0.05, **p < 0.01, ***p < 0.001.