Table 5.

Results of Campaign 2. Source: Pinto et al. [2].

Communication Strategy	Number/Quantity	Unit of Measurement
Television	16,374,777	spectators reached
Print (two magazines)	10,800,000	impressions
Posters	193,500	distributed
Folders	770,000	distributed
Stickers	770,000	distributed
Radio + Streaming	4,141,527	audience reached
Video clip “Sem Vacilação”	150,000	views
Pamphlet + condoms distributed	38,000 pamphlets, 8000 condoms	people reached
Sound car	9440	hours
Street Furniture (1610 faces)	630,219,491	estimated impact (per week)
Digital Influencers	322,240,364	impact (on 10 digital social media accounts)