Table 1.
Sociodemographic characteristics of sample.
| Demographic Characteristics | Full Sample N (%) | Black Adolescents n (%) | White Adolescents N (%) |
|---|---|---|---|
| N | 1502 | 769 (51.2) | 733 (48.8) |
| Female | 44.6 | 413 (61.5)b | 258 (38.5)b |
| Male | 55.3 | 356 (42.8)b | 475 (57.2)b |
| Average age, y | 14.73 | 14.9 | 14.5 |
| Race | |||
| White | 733 (48.8) | 0 (0) | 733 (48.8) |
| Black | 769 (51.2) | 769 (51.2) | 0 (0) |
| Average parent 1 education | |||
| Less than high school | 126 (8.4) | 69 (4.6) | 57 (3.8) |
| High school/GED | 279 (18.6) | 156 (10.4) | 123 (8.2) |
| Vocational/Trade school | 59 (3.9) | 39 (2.6)b | 20 (1.3)b |
| Some college | 317 (21.1) | 215 (14.3)b | 102 (6.8)b |
| Bachelor’s degree | 395 (26.3) | 180 (12.0)b | 215 (14.3)b |
| Master’s degree | 225 (15.0) | 72 (4.8)b | 153 (10.2)b |
| Advanced graduate work or PhD | 85 (5.7) | 25 (1.7)b | 60 (4.0)b |
| Not sure | 14 (0.9) | 11 (0.7) | 3 (0.2) |
| Not applicable | 2 (0.1) | 2 (0.1) | 0 (0) |
| Average parent 2 education | |||
| Less than high school | 49 (3.3) | 25 (1.7) | 24 (1.6) |
| High school/GED | 284 (18.9) | 173 (11.5)b | 111 (7.4)b |
| Vocational/Trade school | 60 (4.0) | 41 (2.7)b | 19 (1.3)b |
| Some college | 343 (22.8) | 220 (14.6)b | 123 (8.2)b |
| Bachelor’s degree | 401 (26.7) | 157 (10.5)b | 244 (16.2)b |
| Master’s degree | 175 (11.6) | 45 (3.0)b | 130 (8.7)b |
| Advanced graduate work or PhD | 78 (5.2) | 27 (1.8)b | 51 (3.4)b |
| Not sure | 48 (3.2) | 35 (2.3)b | 13 (0.9)b |
| Not applicable | 64 (4.3) | 46 (3.0)b | 18 (1.2)b |
| How often are you exposed to advertisements of this product?a | 2.62 | 2.6 | 2.7 (0.2) |
a
Response choices were: 0 = Never; 1 = A few times a year; 2 = Once a month; 3 = Once a week; 4 = Every day. There was no significant difference between self-reported exposure rates between groups, and the average rating for the whole sample was 2.62.
b
If p < .05 when comparing Black and White adolescents.